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The Future of Digtial Marketing Starts Here

Join digiyug for Mastering AI & Performance Driven Practical Digital Marketing Courses In Pune.

  • Job Oriented & Upskilling Courses
  • 15+ Year's Experienced Trainer's
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About us

Digital Marketing Course In Pune

Whether you’re a fresh graduate, a seasoned professional looking to upskill, or an entrepreneur aiming to grow your online presence, digiyug provides a wealth of opportunities to enhance your digital marketing expertise.

Explore The Courses
Explore The Courses

Why Should You Choose digiyug ?

Top Trainers-01

Experienced Faculty

Many institutes in Pune have experienced faculty with industry expertise, providing practical insights and real-world knowledge.

Interactive & Practical-01

Focus on Practical Training

Reputed institutions emphasize hands-on training, including live projects, case studies, and internships, to equip students with practical skills.

Attend from Anywhere-01

Career Growth:

Mastering digital marketing can significantly boost your career prospects, with high demand for skilled professionals in this field.

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Vibrant Ecosystem

Our dynamic ecosystem fosters a collaborative learning environment, with numerous events, workshops, and networking opportunities for aspiring digital marketers.

Individual Attention-01

Individual Attention

Intensive classes, brainstorming & a vibrant Q&A community create a perfect environmen.

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Lifetime Updates

Access to the revised content for a lifetime lets you get opportunities to participate in competitions

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Digital Marketing Course Curriculum

  1. Evolution of Digital Marketing.
  2. Key Digital Channels and Their Importance.
  3. Role of Data and Analytics in Marketing.
  4. Understanding Customer Journeys.
  5. Current Trends in Digital Marketing.
  6. Challenges and Opportunities in the Digital Space.
  1. Types of Email Campaigns: Newsletters, Promotions, and Drip Emails.
  2. Personalization and Segmentation Strategies.
  3. Tools for Email Automation.
  4. Crafting High-Conversion Subject Lines.
  5. A/B Testing for Campaign Optimization.
  6. Analyzing Open Rates, Clicks, and ROI.
  1. Advanced Techniques for Targeting High-Quality Leads.
  2. Using Data for Predictive Lead Scoring.
  3. Retargeting Campaign Strategies.
  4. Conversion Rate Optimization for Funnels.
  5. Lead Qualification Using CRM Systems.
  6. Leveraging AI for Smart Lead Management.
  1. Keyword Research and Match Types.
  2. Writing Effective Ad Copy for Search Campaigns.
  3. Campaign Structuring: Ad Groups and Extensions.
  4. Negative Keywords for Budget Optimization.
  5. Tracking Conversions for PPC Campaigns.
  6. Using Scripts for Automation in PPC.
  1. Setting Up Merchant Center and Linking to Google Ads.
  2. Product Feed Optimization.
  3. Creating Shopping Campaign Structures.
  4. Bidding Strategies for Maximum ROI.
  5. Monitoring Clicks, CTR, and Conversions.
  6. Advanced Optimization for E-commerce Success.
  1. What Are Discovery Campaigns?
  2. Setting Up Campaigns on Google Discovery.
  3. Crafting Visual and Engaging Ad Creatives.
  4. Targeting Options for Discovery Ads.
  5. Optimizing for Engagement and Reach.
  6. Measuring and Improving Campaign Results
  1. Introduction to Performance Max Campaigns.
  2. Benefits of Multi-Channel Advertising.
  3. Optimizing Creative Assets for Better Results.
  4. Targeting High-Intent Audiences.
  5. Campaign Insights and Reporting.
  6. Advanced Budget Optimization Techniques.
  1. Setting Up Facebook Business Pages.
  2. Creating and Managing Facebook Ad Campaigns.
  3. Targeting Techniques: Lookalike Audiences and Retargeting.
  4. Optimizing Ad Performance with Insights.
  5. Organic Strategies for Community Growth.
  6. Managing Facebook Groups for Business.
  1. Building a Professional Twitter Profile.
  2. Creating Engaging and Trend-Driven Tweets.
  3. Using Twitter Ads to Reach Target Audiences.
  4. Engaging with Influencers and Communities.
  5. Monitoring Twitter Analytics for Campaign Success.
  6. Strategies for Twitter Chats and Hashtag Campaigns.
  1. Optimizing LinkedIn Profiles and Company Pages.
  2. Content Strategies for Professional Engagement.
  3. Running LinkedIn Ad Campaigns.
  4. Generating B2B Leads through LinkedIn.
  5. Using LinkedIn Analytics to Measure Performance.
  6. Networking and Building Professional Connections
  1. Creating and Optimizing a YouTube Channel.
  2. Strategies for Video Content Creation.
  3. Using YouTube Analytics for Content Insights.
  4. Advertising on YouTube with Google Ads.
  5. Strategies for Gaining Subscribers and Engagement.
  6. Monetizing Content Through YouTube Partner Program
  1. Setting Up and Optimizing an Instagram Profile.
  2. Creating Engaging Posts and Stories.
  3. Advertising on Instagram: Ad Types and Strategies.
  4. Using Hashtags for Better Reach.
  5. Leveraging Reels for Brand Awareness.
  6. Monitoring Instagram Insights for Success.
  1. Building a WhatsApp Business Profile.
  2. Creating and Sharing Promotional Content.
  3. Using WhatsApp Groups for Community Engagement.
  4. Leveraging WhatsApp Broadcasts for Updates.
  5. WhatsApp API for Large-Scale Communication.
  6. Monitoring Engagement Metrics.
  1. Understanding Reddit Communities and Subreddits.
  2. Engaging Authentically to Build Credibility.
  3. Running Ads on Reddit for Targeted Campaigns.
  4. Creating High-Value Content for Redditors.
  5. Moderation Techniques to Avoid Ban.
  6. Analyzing Reddit Metrics for Improvement.
  1. Importance of Local SEO for Businesses.
  2. Optimizing Google My Business Profiles.
  3. Managing Local Reviews and Ratings.
  4. Creating Location-Specific Content.
  5. Local Link-Building Strategies.
  6. Monitoring Local SEO Performance
  1. Monitoring Brand Mentions Across Platforms.
  2. Handling Negative Feedback and Reviews.
  3. Building Trust Through Positive Interactions.
  4. Tools for Managing Online Reputation.
  5. Strategies for Proactive Brand Building.
  6. Crisis Management Techniques.
  1. Introduction to Chatbots for Customer Engagement.
  2. Building Chatbots Using Tools like ManyChat.
  3. Automating Lead Capture with Chatbots.
  4. Integrating Chatbots with Websites and Social Media.
  5. Measuring Chatbot Effectiveness.
  6. Enhancing User Experience Through AI.
  1. Overview of Google AdSense Monetization.
  2. Creating Content for High AdSense Revenue.
  3. Optimizing Ad Placements for Better CTR.
  4. Avoiding Policy Violations and Bans.
  5. Tracking AdSense Earnings and Metrics.
  6. Maximizing Earnings Through Content Strategies.
  1. Setting Up and Installing WordPress.
  2. Customizing Themes and Plugins.
  3. Creating Dynamic Pages and Posts.
  4. SEO-Friendly Website Development.
  5. Mobile Optimization and Responsiveness.
  6. Website Maintenance and Troubleshooting.
  1. Organic vs. Paid Lead Generation Strategies.
  2. Creating Effective Lead Magnets.
  3. Building Optimized Landing Pages.
  4. Email and Social Media for Lead Capture.
  5. Using Chatbots to Generate Leads.
  6. Lead Nurturing Tactics.
  1. Introduction to Google Ads Platform.
  2. Budgeting and Bidding Strategies.
  3. Ad Copywriting and Creative Best Practices.
  4. Campaign Structuring and Management.
  5. Monitoring Quality Scores for Better Results.
  6. Analyzing Campaign Performance.
  1. Crafting Engaging Banner Ads.
  2. Audience Targeting for Display Ads.
  3. Retargeting with Display Networks.
  4. A/B Testing for Ad Creatives.
  5. Measuring Reach and Engagement Metrics.
  6. Optimizing Display Ads for Conversions.
  1. Importance of Video in Marketing.
  2. Designing Ads for YouTube and Other Platforms.
  3. Targeting Options for Video Ads.
  4. Budgeting and Bidding for Video Campaigns.
  5. Measuring Views, Engagement, and Conversions.
  6. Advanced Strategies for Storytelling with Video.
  1. How Smart Campaigns Automate Ad Processes.
  2. Ideal Use Cases for Smart Campaigns.
  3. Setting Up a Campaign in Google Ads.
  4. Evaluating Ad Performance Metrics.
  5. Enhancing ROI with Smart Campaign Insights.
  6. Integrating Smart Campaigns with Other Strategies.
  1. Understanding the Google Analytics Dashboard.
  2. Tracking Website Visitors and User Behavior.
  3. Setting Up Goals and E-commerce Tracking.
  4. Real-Time Analytics for Immediate Insights.
  5. Creating and Sharing Custom Reports.
  6. Using Data for Campaign Optimizations.
  1. Advanced Targeting with Pixel and Custom Audiences.
  2. Using Facebook Analytics for Better Insights.
  3. A/B Testing for Ad Optimization.
  4. Implementing Retargeting Strategies.
  5. Leveraging Dynamic Ads for E-commerce.
  6. Advanced Ad Formats: Carousel, Instant Experience, and Lead Ads
  1. Advanced Audience Targeting Options.
  2. Twitter Retargeting Campaigns.
  3. Leveraging Twitter Events for Real-Time Marketing.
  4. Creating and Running Video Ads on Twitter.
  5. Utilizing Tools for Twitter Automation.
  6. Performance Tracking and Campaign Optimization.
  1. Advanced Targeting for B2B Audiences.
  2. Using LinkedIn Insights for Campaign Refinement.
  3. Sponsored InMail Campaigns.
  4. Leveraging LinkedIn Groups for Community Engagement.
  5. Creating High-Performance LinkedIn Ads.
  6. Measuring ROI from LinkedIn Campaigns.
  1. Advanced Video SEO Techniques.
  2. Creating Interactive Content with Cards and End Screens.
  3. Leveraging YouTube Shorts for Growth.
  4. Influencer Collaborations for Video Campaigns.
  5. Retargeting with YouTube Video Ads.
  6. Analyzing Advanced Performance Metrics.
  1. Creating and Optimizing Pinterest Boards.
  2. Designing Engaging Pins.
  3. Using Pinterest Ads to Drive Traffic.
  4. Leveraging Keywords for Better Pin Discoverability.
  5. Building a Pinterest Content Strategy.
  6. Measuring Performance with Pinterest Analytics.
  1. Setting Up a Professional Quora Profile.
  2. Answering Questions to Build Authority.
  3. Promoting Content Through Quora Ads.
  4. Using Quora Spaces for Content Sharing.
  5. Monitoring Metrics to Track Performance.
  6. Building Brand Awareness Through Consistent Engagement.
  1. Basics of On-Page and Off-Page SEO.
  2. Conducting Keyword Research with Tools.
  3. Technical SEO for Site Performance.
  4. Local SEO Strategies and Google My Business.
  5. Link-Building Techniques for Higher Rankings.
  6. Tracking SEO Success with Google Analytics and Search Console.
  1. Crafting High-Quality Content for Digital Platforms.
  2. Strategies for Blog and Article Marketing.
  3. Visual and Infographic Content Creation.
  4. Video Content Strategies for Engagement.
  5. Distribution Channels for Maximum Reach.
  6. Content Performance Analysis and ROI Measurement.
  1. Fundamentals of Growth Hacking.
  2. Using Data for Quick Experiments.
  3. Viral Content Creation Strategies.
  4. Leveraging Social Media for Virality.
  5. Tools for Growth Hacking Success.
  6. Measuring and Scaling Growth Efforts.
  1. Setting Up an Affiliate Marketing System.
  2. Selecting Profitable Niches and Programs.
  3. Tracking Affiliate Links and Performance.
  4. Strategies for Driving Affiliate Sales.
  5. Building Trust with Your Audience.
  6. Tools for Managing Affiliate Campaigns.
  1. Evolution of Digital Marketing.
  2. Key Digital Channels and Their Importance.
  3. Role of Data and Analytics in Marketing.
  4. Understanding Customer Journeys.
  5. Current Trends in Digital Marketing.
  6. Challenges and Opportunities in the Digital Space.
  1. Setting Up and Installing WordPress.
  2. Customizing Themes and Plugins.
  3. Creating Dynamic Pages and Posts.
  4. SEO-Friendly Website Development.
  5. Mobile Optimization and Responsiveness.
  6. Website Maintenance and Troubleshooting.
  7.  
  1. Types of Email Campaigns: Newsletters, Promotions, and Drip Emails.
  2. Personalization and Segmentation Strategies.
  3. Tools for Email Automation.
  4. Crafting High-Conversion Subject Lines.
  5. A/B Testing for Campaign Optimization.
  6. Analyzing Open Rates, Clicks, and ROI.
  1. Organic vs. Paid Lead Generation Strategies.
  2. Creating Effective Lead Magnets.
  3. Building Optimized Landing Pages.
  4. Email and Social Media for Lead Capture.
  5. Using Chatbots to Generate Leads.
  6. Lead Nurturing Tactics.
  1. Advanced Techniques for Targeting High-Quality Leads.
  2. Using Data for Predictive Lead Scoring.
  3. Retargeting Campaign Strategies.
  4. Conversion Rate Optimization for Funnels.
  5. Lead Qualification Using CRM Systems.
  6. Leveraging AI for Smart Lead Management.
  1. Introduction to Google Ads Platform.
  2. Budgeting and Bidding Strategies.
  3. Ad Copywriting and Creative Best Practices.
  4. Campaign Structuring and Management.
  5. Monitoring Quality Scores for Better Results.
  6. Analyzing Campaign Performance
  1. Keyword Research and Match Types.
  2. Writing Effective Ad Copy for Search Campaigns.
  3. Campaign Structuring: Ad Groups and Extensions.
  4. Negative Keywords for Budget Optimization.
  5. Tracking Conversions for PPC Campaigns.
  6. Using Scripts for Automation in PPC.
  1. Crafting Engaging Banner Ads.
  2. Audience Targeting for Display Ads.
  3. Retargeting with Display Networks.
  4. A/B Testing for Ad Creatives.
  5. Measuring Reach and Engagement Metrics.
  6. Optimizing Display Ads for Conversions.
  1. Setting Up Merchant Center and Linking to Google Ads.
  2. Product Feed Optimization.
  3. Creating Shopping Campaign Structures.
  4. Bidding Strategies for Maximum ROI.
  5. Monitoring Clicks, CTR, and Conversions.
  6. Advanced Optimization for E-commerce Success.
  1. Importance of Video in Marketing.
  2. Designing Ads for YouTube and Other Platforms.
  3. Targeting Options for Video Ads.
  4. Budgeting and Bidding for Video Campaigns.
  5. Measuring Views, Engagement, and Conversions.
  6. Advanced Strategies for Storytelling with Video.
  1. What Are Discovery Campaigns?
  2. Setting Up Campaigns on Google Discovery.
  3. Crafting Visual and Engaging Ad Creatives.
  4. Targeting Options for Discovery Ads.
  5. Optimizing for Engagement and Reach.
  6. Measuring and Improving Campaign Results
  1. How Smart Campaigns Automate Ad Processes.
  2. Ideal Use Cases for Smart Campaigns.
  3. Setting Up a Campaign in Google Ads.
  4. Evaluating Ad Performance Metrics.
  5. Enhancing ROI with Smart Campaign Insights.
  6. Integrating Smart Campaigns with Other Strategies.
  1. Introduction to Performance Max Campaigns.
  2. Benefits of Multi-Channel Advertising.
  3. Optimizing Creative Assets for Better Results.
  4. Targeting High-Intent Audiences.
  5. Campaign Insights and Reporting.
  6. Advanced Budget Optimization Techniques.
  1. Understanding the Google Analytics Dashboard.
  2. Tracking Website Visitors and User Behavior.
  3. Setting Up Goals and E-commerce Tracking.
  4. Real-Time Analytics for Immediate Insights.
  5. Creating and Sharing Custom Reports.
  6. Using Data for Campaign Optimizations.
  1. Setting Up Facebook Business Pages.
  2. Creating and Managing Facebook Ad Campaigns.
  3. Targeting Techniques: Lookalike Audiences and Retargeting.
  4. Optimizing Ad Performance with Insights.
  5. Organic Strategies for Community Growth.
  6. Managing Facebook Groups for Business.
  1. Advanced Targeting with Pixel and Custom Audiences.
  2. Using Facebook Analytics for Better Insights.
  3. A/B Testing for Ad Optimization.
  4. Implementing Retargeting Strategies.
  5. Leveraging Dynamic Ads for E-commerce.
  6. Advanced Ad Formats: Carousel, Instant Experience, and Lead Ads.
  1. Building a Professional Twitter Profile.
  2. Creating Engaging and Trend-Driven Tweets.
  3. Using Twitter Ads to Reach Target Audiences.
  4. Engaging with Influencers and Communities.
  5. Monitoring Twitter Analytics for Campaign Success.
  6. Strategies for Twitter Chats and Hashtag Campaigns.
  1. Advanced Audience Targeting Options.
  2. Twitter Retargeting Campaigns.
  3. Leveraging Twitter Events for Real-Time Marketing.
  4. Creating and Running Video Ads on Twitter.
  5. Utilizing Tools for Twitter Automation.
  6. Performance Tracking and Campaign Optimization.
  1. Optimizing LinkedIn Profiles and Company Pages.
  2. Content Strategies for Professional Engagement.
  3. Running LinkedIn Ad Campaigns.
  4. Generating B2B Leads through LinkedIn.
  5. Using LinkedIn Analytics to Measure Performance.
  6. Networking and Building Professional Connections
  1. Advanced Targeting for B2B Audiences.
  2. Using LinkedIn Insights for Campaign Refinement.
  3. Sponsored InMail Campaigns.
  4. Leveraging LinkedIn Groups for Community Engagement.
  5. Creating High-Performance LinkedIn Ads.
  6. Measuring ROI from LinkedIn Campaigns.
  1. Creating and Optimizing a YouTube Channel.
  2. Strategies for Video Content Creation.
  3. Using YouTube Analytics for Content Insights.
  4. Advertising on YouTube with Google Ads.
  5. Strategies for Gaining Subscribers and Engagement.
  6. Monetizing Content Through YouTube Partner Program
  1. Advanced Video SEO Techniques.
  2. Creating Interactive Content with Cards and End Screens.
  3. Leveraging YouTube Shorts for Growth.
  4. Influencer Collaborations for Video Campaigns.
  5. Retargeting with YouTube Video Ads.
  6. Analyzing Advanced Performance Metrics.
  1. Setting Up and Optimizing an Instagram Profile.
  2. Creating Engaging Posts and Stories.
  3. Advertising on Instagram: Ad Types and Strategies.
  4. Using Hashtags for Better Reach.
  5. Leveraging Reels for Brand Awareness.
  6. Monitoring Instagram Insights for Success.
  1. Creating and Optimizing Pinterest Boards.
  2. Designing Engaging Pins.
  3. Using Pinterest Ads to Drive Traffic.
  4. Leveraging Keywords for Better Pin Discoverability.
  5. Building a Pinterest Content Strategy.
  6. Measuring Performance with Pinterest Analytics.
  1. Building a WhatsApp Business Profile.
  2. Creating and Sharing Promotional Content.
  3. Using WhatsApp Groups for Community Engagement.
  4. Leveraging WhatsApp Broadcasts for Updates.
  5. WhatsApp API for Large-Scale Communication.
  6. Monitoring Engagement Metrics.
  1. Setting Up a Professional Quora Profile.
  2. Answering Questions to Build Authority.
  3. Promoting Content Through Quora Ads.
  4. Using Quora Spaces for Content Sharing.
  5. Monitoring Metrics to Track Performance.
  6. Building Brand Awareness Through Consistent Engagement.
  1. Understanding Reddit Communities and Subreddits.
  2. Engaging Authentically to Build Credibility.
  3. Running Ads on Reddit for Targeted Campaigns.
  4. Creating High-Value Content for Redditors.
  5. Moderation Techniques to Avoid Ban.
  6. Analyzing Reddit Metrics for Improvement.
  1. Basics of On-Page and Off-Page SEO.
  2. Conducting Keyword Research with Tools.
  3. Technical SEO for Site Performance.
  4. Local SEO Strategies and Google My Business.
  5. Link-Building Techniques for Higher Rankings.
  6. Tracking SEO Success with Google Analytics and Search Console.
  1. Importance of Local SEO for Businesses.
  2. Optimizing Google My Business Profiles.
  3. Managing Local Reviews and Ratings.
  4. Creating Location-Specific Content.
  5. Local Link-Building Strategies.
  6. Monitoring Local SEO Performance
  1. Crafting High-Quality Content for Digital Platforms.
  2. Strategies for Blog and Article Marketing.
  3. Visual and Infographic Content Creation.
  4. Video Content Strategies for Engagement.
  5. Distribution Channels for Maximum Reach.
  6. Content Performance Analysis and ROI Measurement.
  1. Monitoring Brand Mentions Across Platforms.
  2. Handling Negative Feedback and Reviews.
  3. Building Trust Through Positive Interactions.
  4. Tools for Managing Online Reputation.
  5. Strategies for Proactive Brand Building.
  6. Crisis Management Techniques.
  1. Fundamentals of Growth Hacking.
  2. Using Data for Quick Experiments.
  3. Viral Content Creation Strategies.
  4. Leveraging Social Media for Virality.
  5. Tools for Growth Hacking Success.
  6. Measuring and Scaling Growth Efforts.
  1. Introduction to Chatbots for Customer Engagement.
  2. Building Chatbots Using Tools like ManyChat.
  3. Automating Lead Capture with Chatbots.
  4. Integrating Chatbots with Websites and Social Media.
  5. Measuring Chatbot Effectiveness.
  6. Enhancing User Experience Through AI.
  1. Setting Up an Affiliate Marketing System.
  2. Selecting Profitable Niches and Programs.
  3. Tracking Affiliate Links and Performance.
  4. Strategies for Driving Affiliate Sales.
  5. Building Trust with Your Audience.
  6. Tools for Managing Affiliate Campaigns.
  1. Overview of Google AdSense Monetization.
  2. Creating Content for High AdSense Revenue.
  3. Optimizing Ad Placements for Better CTR.
  4. Avoiding Policy Violations and Bans.
  5. Tracking AdSense Earnings and Metrics.
  6. Maximizing Earnings Through Content Strategies.

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I was a beginner in digital marketing and had no prior experience. After completing this course, I now understand SEO, content marketing, and social media strategy. The modules are practical and easy to follow.

Priya MenonI
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As a student, I found the course incredibly helpful. The hands-on approach to learning digital marketing gave me the confidence to take on freelance projects. I can now run Facebook and Google Ads campaigns effectively.

Aarav Sharma
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The  course is ideal for anyone looking to start their career in digital marketing. I learned how to create effective lead-generation strategies and optimize my website for SEO. It’s been a fantastic learning journey!

Rohan Gupta
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The module on email marketing was a breakthrough for me. It helped me create highly targeted campaigns, and my email open rates increased by 25%. The course structure and assignments were spot on!

Neha Patel

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